Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Year of publication: |
2012
|
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Other Persons: | Sharma, Ravi S. (contributor) ; Tan, Margaret (contributor) ; Pereira, Francis (contributor) |
Institutions: | IGI Global (contributor) |
Publisher: |
Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |
Subject: | Interaktive Medien | Interactive media | Digitale Medien | Digital media | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Mediensektor | Media industries | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Online-Marketing |
Extent: | Online-Ressource(electronic texts (442 p.)) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print. |
ISBN: | 978-1-61350-148-1 ; 978-1-61350-147-4 ; 1-61350-147-1 ; 1-61350-147-1 ; 978-1-61350-147-4 |
Other identifiers: | 10.4018/978-1-61350-147-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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