Understanding the link between an IMC technology capability and organisational integration and performance
Gayle Kerr, Michael Valos, Sandra Luxton and Rebecca Allen
| Year of publication: |
2023
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|---|---|
| Authors: | Kerr, Gayle ; Valos, Michael ; Luxton, Sandra ; Allen, Rebecca |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 8, p. 2048-2075
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| Subject: | IMC | Organisational integration | Programmatic | Technology capability | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Technischer Fortschritt | Technological change | Lernende Organisation | Learning organization | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2022-0373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342202