Understanding the omnichannel customer journey : determinants of interaction choice
Niklas Barwitz, Peter Maas
| Year of publication: |
August 2018
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|---|---|
| Authors: | Barwitz, Niklas ; Maas, Peter |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 116-133
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| Subject: | Customer journey | Omnichannel | Interaction choice | Customer experience | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920073