Understanding the role of consumer heterogeneity in the formation of satisfaction uncertainty
Year of publication: |
2015
|
---|---|
Authors: | Cheng, Qiang ; Chandrashekaran, Murali ; Yu, Kangkang |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 1, p. 78-93
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry |
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