Understanding the role of export marketing assistance : empirical evidence and research needs
Year of publication: |
2009
|
---|---|
Authors: | Diamantopoulos, A. ; Schlegelmilch, B. B. ; Tse, K. Y. Katy |
Published in: |
From exporting to internationalization. - Los Angeles [u.a.] : SAGE. - 2009, p. 100-112
|
Subject: | Außenwirtschaftsförderung | Trade promotion | Internationales Marketing | International marketing | Welt | World |
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