Understanding the role of prior product knowledge to information search: An application of process theory to the Indian market
| Year of publication: |
2012
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|---|---|
| Authors: | Awasthy, Dheeraj ; Banerjee, Arindam ; Banerjee, Bibek |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 2 (30.3.), p. 257-288
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