Understanding the role of prior product knowledge to information search : an application of process theory to the Indian market
Dheeraj Awashty, Arindam Banerjee and Bibek Banerjee
| Year of publication: |
2012
|
|---|---|
| Authors: | Awashty, Dheeraj ; Banerjee, Arindam ; Banerjee, Bibek |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 2, p. 257-287
|
| Subject: | Produktinformation | Product information | Informationsverhalten | Information behaviour | Schwellenländer | Emerging economies | Strukturgleichungsmodell | Structural equation model | Indien | India | 2004-2011 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548767