Understanding the role of retail store service in light of self-image-store image congruence
Year of publication: |
2008
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Authors: | O'Cass, Aron ; Grace, Debra |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 6, p. 521-537
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