Understanding the role of service innovation behavior on business customer performance and loyalty
Heeseok Woo, Sang Jin Kim, Huanzhang Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Woo, Heeseok ; Kim, Sang Jin ; Wang, Huanzhang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 41-51
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| Subject: | Business customer loyalty | Business customer performance | Co-creation-oriented | Customer-oriented | Technology-oriented | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement |