Understanding the rural consumer's behaviour in the context of his ecosystem : a telecommunication perspective
Saroj Kumar Mohanta; Abhishek Mishra and Satya Dash
| Year of publication: |
2012
|
|---|---|
| Authors: | Mohanta, Saroj Kumar ; Mishra, Abhishek ; Dash, Satya Bhushan |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 5, p. 603-612
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ländlicher Raum | Rural area | Telekommunikation | Telecommunications | Indien | India |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659758