Understanding the shoppers' perception in retail shopping malls : a self-determination theory perspective
Ling Hin Li, Ka Shing Cheung and Wing Sze Tse
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Ling Hin ; Cheung, Ka Shing ; Tse, Wing Sze |
| Subject: | customer satisfaction | customer characteristics | experiential marketing | k-cluster | principal components | Shoppers’ perception | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einkaufszentrum | Shopping center | Wahrnehmung | Perception | Einzelhandel | Retail trade | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1870046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303129