Understanding the timing and magnitude of advertising spending patterns
Year of publication: |
2009
|
---|---|
Authors: | Gijsenberg, Maarten J. ; Heerde, Harald J. van ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E. M. ; Nijs, V. R. |
Publisher: |
Leuven : Katholieke Univ. Leuven, Faculty of Business and Economics |
Subject: | Werbung | Advertising | Ausgaben | Expenditure | Werbeplanung | Advertising planning |
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