Understanding the vulnerability of blind consumers : adaptation in the marketplace, personal traits and coping strategies
Claudia Falchetti, Mateus Canniatti Ponchio and Nara Lúcia Poli Botelho
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Falchetti, Claudia ; Ponchio, Mateus Canniatti ; Botelho, Nara Lúcia Poli |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 313-334
|
| Subject: | Consumer vulnerability | consumer adaptation | coping strategies | consumption constraints | visual impairment | blind consumers | Konsumentenverhalten | Consumer behaviour | Coping-Strategie | Coping strategy | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1119710 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545660