Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen and Li Ke
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Linwan ; Dodoo, Naa Amponsah ; Wen, Taylor Jing ; Ke, Li |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 4, p. 685-702
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| Subject: | Artificial intelligence (AI) | big data | sentiment analysis | topic modeling | Twitter | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Werbung | Advertising | Big Data | Big data | Online-Marketing | Internet marketing | Expertensystem | Expert system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1920218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209394