Understanding why anger predicts intention to complain among high but not low power customers : a test of competing models
Year of publication: |
February 2019
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Authors: | Min, Hyounae ; Joireman, Jeff ; Kim, Hyun Jeong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 93-102
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Subject: | Power | Anger | Cognitive appraisal theory | Customer complaining intention | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Emotion | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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