Undesired self-image congruence in a low-involvement product context
| Year of publication: |
2008
|
|---|---|
| Authors: | Bosnjak, Michael ; Rudolph, Nina |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 702
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