Uniform and targeted informative advertising with asymmetric customer loyalty
| Year of publication: |
2021
|
|---|---|
| Authors: | Arnold, Michael ; Schmidbauer, Eric ; Zhang, Lan |
| Published in: |
Journal of Economics & Management Strategy. - Wiley, ISSN 1530-9134, ZDB-ID 1481233-2. - Vol. 31.2021, 1 (26.08.), p. 90-114
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jems.12447 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012635797