Uniform pricing effect : the influence of uniform pricing on product value judgement and purchase intention
Shuaifan Zeng, Xiaobing Xu, Yu Gu, Jin Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Zeng, Shuaifan ; Xu, Xiaobing ; Gu, Yu ; Zhang, Jin |
| Subject: | price sensitivity | product involvement | product value judgement | purchase intention | uniform pricing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325983