Uniform pricing effect : the influence of uniform pricing on product value judgement and purchase intention
Shuaifan Zeng, Xiaobing Xu, Yu Gu, Jin Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Zeng, Shuaifan ; Xu, Xiaobing ; Gu, Yu ; Zhang, Jin |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1364-1376
|
| Subject: | price sensitivity | product involvement | product value judgement | purchase intention | uniform pricing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325983