Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Luke Butcher, Ian Phau and Anwar Sadat Shimul
| Year of publication: |
2017
|
|---|---|
| Authors: | Butcher, Luke ; Phau, Ian ; Shimul, Anwar Sadat |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 5, p. 673-687
|
| Subject: | Luxury brands | Gen Y | Uniqueness | Status consumption | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Markenartikel | Brand | Altersgruppe | Age group | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-12-2016-0216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774650