United we stand : the impact of buying groups on retailer productivity
Year of publication: |
2015
|
---|---|
Authors: | Geyskens, Inge ; Gielens, Katrijn ; Wuyts, Stefan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 4, p. 16-33
|
Subject: | buying groups | retailing | alliances | channel relationships | retailer productivity | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Großbritannien | United Kingdom | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
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