Universities and export market orientation : an exploratory study of UK post-92 universities
Yousra Asaad; T. C. Melewar; Geraldine Cohen and John M. T. Balmer
| Year of publication: |
2013
|
|---|---|
| Authors: | Asaad, Yousra ; Melewar, T. C. ; Cohen, Geraldine ; Balmer, John M. T. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 7, p. 838-856
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| Subject: | Universities | Export market orientation | Higher education marketing | International marketing managers | International students recruitment | Internationales Marketing | International marketing | Hochschule | Higher education institution | Studierende | Students | Marketingmanagement | Marketing management | Großbritannien | United Kingdom | Nonprofit-Marketing | Nonprofit marketing | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227489