University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Lukas Maier, Martin Schreier, Christian V. Baccarella, and Kai-Ingo Voigt
| Year of publication: |
2024
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| Authors: | Maier, Lukas ; Schreier, Martin ; Baccarella, Christian V. ; Voigt, Kai-Ingo |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 2, p. 1-20
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| Subject: | university-industry collaboration | new products | open innovation | scientific legitimacy | belief in science | consumer inferences | Forschungskooperation | Research collaboration | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Hochschule | Higher education institution | Universitäre Forschung | University research | Open Innovation | Open innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231185313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582889