Unleashing financial inclusion : the mediating role of digital marketing in the impact of fintech and behavioral intention
Saad Ur Rehman and Shahid Hussain and Abdul Rasheed
| Year of publication: |
2024
|
|---|---|
| Authors: | Rehman, Saad Ur ; Hussain, Shahid ; Rasheed, Abdul |
| Subject: | Financial technology | Behavioral intention | Digital marketing | Financial inclusion | Finanztechnologie | Finanzielle Inklusion | Finanzdienstleistung | Financial services | Online-Marketing | Internet marketing | Virtuelle Währung | Virtual currency | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-12-2023-0304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015370996