Unleashing the Crowd : Collaborative Solutions to Wicked Business and Societal Problems

1. What is Crowdsourcing for Innovation? -- 2. Our Research on Comparing Idea Sharing -- 3. Practice #1: Minimally Committed Knowledge Baton Passers -- 4. Practice #2: Crowds Offering a Variety of Types of Knowledge Are More Innovative Than Crowds Suggesting More Ideas -- 5. Practice #3: Amplify Creative Associations of Knowledge Fragments -- 6. Practice #4: Reconstructing Needs for Creative Associations -- 7. Practice #5: Allowing the Crowd to Play Any Innovation-Enabling They Choose -- 8. Tying it All Together: A Theory of Collective Production of Innovation to Inspire Future Research -- 9. Designing Technology Platforms for Collective Co-Production: Advice When Selecting Crowdsourcing Platforms -- 10. Unleashing the Crowd: Overcoming the Managerial Challenges -- 11. Final Words: What’s the Future: Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data