Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Vida Siahtiri, Aron O'Cass, Nazia Nabi
| Year of publication: |
2022
|
|---|---|
| Authors: | Siahtiri, Vida ; O'Cass, Aron ; Nabi, Nazia |
| Subject: | consideration set size | perceived brand status | positive anticipated emotions | self-identification | Konsumentenverhalten | Consumer behaviour | Emotion | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412520