Unlocking digital servitization : a conceptualization of value co-creation capabilities
Year of publication: |
2023
|
---|---|
Authors: | Struwe, Sascha ; Slepniov, Dmitrij |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-13
|
Subject: | Digital servitization | Value co-creation | Capabilities | Business-to-business | Digital service platform services | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model | Service-Dominant Logic | Service-dominant logic | Capability-Ansatz | Capability approach | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Dynamische Kompetenzen | Dynamic capabilities | B-to-B-Marketing | Business-to-business marketing | Digitale Güter | Digital goods |
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