Unlocking the potential of Industrial Internet of Things (IIOT) in the age of the industrial metaverse : business models and challenges
Year of publication: |
2024
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Authors: | Endres, Herbert ; Indulska, Marta ; Ghosh, Arunava |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 90-107
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Subject: | business model canvas | business model performance | IIoT business model archetypes | Industrial Internet of Things (IIoT) | industrial metaverse | Industry 4.0 | successful business models | value capture | Geschäftsmodell | Business model | Internet der Dinge | Internet of things | Industrie 4.0 |
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