Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Larry Neale; Steven Bellman; Shiree Treleaven-Hassard; Jennifer A. Robinson; Duane Varan
| Year of publication: |
2013
|
|---|---|
| Authors: | Neale, Larry ; Bellman, Steven ; Treleaven-Hassard, Shiree ; Robinson, Jennifer A. ; Varan, Duane |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 4, p. 444-454
|
| Subject: | Fernsehen | Television | Internet | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245513