Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?
| Year of publication: |
2009
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|---|---|
| Authors: | Sela, Aner ; Shiv, Baba |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 3, p. 418-433
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