Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands
Year of publication: |
2021
|
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Authors: | Le, Angelina Nhat Hanh ; Nguyen Huu Khoi ; Nguyen Dong Phong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 99.2021, p. 1-13
|
Subject: | Customer engagement | Emotional attachment | Moderating effects | Relational quality | Service experience | Value co-creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Kundenwert | Customer value | Emotion | Markenführung | Brand management |
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