Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior
| Year of publication: |
2009
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|---|---|
| Authors: | Tanner, Robin J. ; Carlson, Kurt A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 5, p. 810-822
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