UNREGULATED MARKETS AND INTERNET FINANCIAL COMMUNICATION: QUALITATIVE AND QUANTITATIVE APPROACHES

This research examines voluntary financial communication on the Internet by companies quoted on Brussels’ unregulated markets. In the absence of obligation to communicate, we wish to know if companies quoted on these markets are proactive regarding financial disclosure on their website? We also identify determinants of the level of internet financial communication. Have the characteristics of the SME an impact on this level? What brought the managers of these SME to disclose or not financial information on the Internet? Do companies quoted in Paris disclose more financial information on their websites than those quoted in Brussels? The general methodology of this thesis follows Grounded Theory principles. This paper aims at showing the contribution of an inductive positioning and the complementary of quantitative and qualitative approaches.