Unstructured Data Analytics : How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
Year of publication: |
2018
|
---|---|
Authors: | Isson, Jean-Paul |
Other Persons: | Hwang, Minha (contributor) |
Publisher: |
Somerset : John Wiley & Sons, Incorporated |
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Kundengewinnung | Customer acquisition |
Description of contents: |
Data Governance and Data Security Will Remain the Number-One Risk and Threat
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