Unveiling the collaborative dynamics of clusters in enhancing cooperation for green marketing initiatives : a conceptual model

Mohammad Reza Mazandarani and Marcelo Royo-Vela

Year of publication:	2025
Authors:	Mazandarani, Mohammad Reza ; Royo-Vela, Marcelo
Published in:	Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-70488-8. - 2025, p. 99-115
Subject:	Business networks \| Business relationships \| Clusters \| Green Marketing Cooperation \| Proximity \| Sustainability \| Unternehmensnetzwerk \| Business network \| Unternehmenskooperation \| Inter-firm cooperation \| Regionales Cluster \| Regional cluster \| Öko-Marketing \| Green marketing \| Clusteranalyse \| Cluster analysis \| Nachhaltige Entwicklung \| Sustainable development \| Kooperation \| Cooperation \| Lieferantenmanagement \| Supplier relationship management