Unveiling the impact : how lantern product value attributes drive purchase intentions among peoples

Mengran Yan, S. Siti Suhaily

Year of publication:	2025
Authors:	Yan, Mengran ; Suhaily, S. Siti
Published in:	International journal of business process integration and management : IJBPIM. - Genève : Inderscience Enterprises, ISSN 1741-8771, ZDB-ID 2193732-1. - Vol. 12.2025, 1, p. 1-11
Subject:	consumer value theory \| data analysis \| demographic variables \| lantern \| peoples \| product \| purchase intention \| significance \| traditional culture \| value attributes \| Konsumentenverhalten \| Consumer behaviour \| Soziale Werte \| Social values \| Werttheorie \| Theory of value

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