Unveiling the potentialities provided by new technologies : a process to pursue technology epiphanies in the smartphone app industry
Year of publication: |
September 2015
|
---|---|
Authors: | Buganza, Tommaso ; Dell'Era, Claudio ; Pellizzoni, Elena ; Trabucchi, Daniel ; Verganti, Roberto |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 24.2015, 3, p. 391-414
|
Subject: | Technischer Fortschritt | Technological change | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy |
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