Unveiling the synergy : entrepreneurial effectuation and alliance-driven SME diversification

Md. Nur Alam, Imtiaz Masroor, Md. Noor Un Nabi and Utz Dornberger

Year of publication:	2024
Authors:	Alam, Md. Nur ; Masroor, Imtiaz ; Nabi, Md. Noor Un ; Dornberger, Utz
Published in:	Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 34.2024, 4, p. 516-536
Subject:	Alliances capabilities \| Effectuation \| Emerging markets \| PLS-SEM \| Product and market diversification \| KMU \| SME \| Schwellenländer \| Emerging economies \| Entrepreneurship \| Entrepreneurship approach \| Diversifikation \| Diversification \| Strategische Allianz \| Strategic alliance \| Synergie \| Synergy

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