Unveiling virtual interactive marketplaces : shopping motivations in the Metaverse through the lens of uses and gratifications theory
Rajasshrie Pillai, Brijesh Sivathanu, Nripendra P. Rana
| Year of publication: |
2025
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| Authors: | Pillai, Rajasshrie ; Sivathanu, Brijesh ; Rana, Nripendra P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 190.2025, Art.-No. 115219, p. 1-18
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| Subject: | Metaverse shopping | Necessary Condition Analysis (NCA) | Personalization | PLS-SEM | Uses and gratifications | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416603