Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Yanfeng Lin, Shenghong Ye, Guangrui Liu, Zhiheng Lin
| Year of publication: |
2024
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|---|---|
| Authors: | Lin, Yanfeng ; Ye, Shenghong ; Liu, Guangrui ; Lin, Zhiheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103692, p. 1-11
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| Subject: | Conceptual metaphor | Metaphor accessibility | Processing fluency | Recycled product | Vertical spatial position | Konsumentenverhalten | Consumer behaviour | Kreislaufwirtschaft | Recycling | Werbung | Advertising | Werbewirkung | Advertising effects | Vertikale Integration | Vertical integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462315