Upper management control of new product development projects and project performance
| Year of publication: |
2002
|
|---|---|
| Authors: | Bonner, Joseph M. ; Ruekert, Robert W. ; Walker, Orville C. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 19.2002, 3, p. 233-245
|