Uptake revisited : an investigation into the success & failure factors for innovative products in international markets
Günther Dobrauz
| Year of publication: |
2010
|
|---|---|
| Authors: | Dobrauz, Günther |
| Publisher: |
Berlin : wvb, Wissenschaftl. Verl. |
| Subject: | Innovation | Markteintritt | Market entry | Produktlebenszyklus | Product life cycle | Erfolgsfaktor | Success factor | Theorie | Theory | Produktinnovation | Produkteinführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 147 S. graph. Darst 21 cm, 210 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-86573-507-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934843