Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour
Year of publication: |
2008
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Authors: | Broeckelmann, Philipp ; Groeppel-Klein, Andrea |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 18.2008, 2, p. 149-166
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