Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour
Philipp Broeckmann and Andrea Groeppel-Klein
| Year of publication: |
2008
|
|---|---|
| Authors: | Broeckmann, Philipp ; Groeppel-Klein, Andrea |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 18.2008, 2, p. 149-166
|
| Subject: | Ladengeschäft | Retail outlet | Preiswettbewerb | Price competition | Informationsverhalten | Information behaviour | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737310