Use, abuse or contribute! : a framework for classifying how companies engage with country image
Niki Hynes; Barbara Caemmerer; Emeline Martin; Eliot Masters
| Year of publication: |
2014
|
|---|---|
| Authors: | Hynes, Niki ; Caemmerer, Barbara ; Martin, Emeline ; Masters, Eliot |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 1, p. 79-97
|
| Subject: | Marketing | Switzerland | New Zealand | Corporate strategy | Communications | Country image | Neuseeland | Schweiz | Herkunftsbezeichnung | Designation of origin | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253915