Use of foreign language and models in print advertisements in East Asian countries: A logit modelling approach
| Year of publication: |
1995
|
|---|---|
| Authors: | Neelankavil, James P. ; Mummalaneni, Venkatapparao ; Sessions, David N. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 29.1995, 4, p. 24-38
|