Use of segmentation index to measure store loyalty
A. Coskun Samli
| Year of publication: |
1975
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|---|---|
| Authors: | Samli, A. Coskun |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 51.1975, 1, p. 51-60,113-114
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002728419