Use of social networking sites by SMEs to engage with their customers : a developing country perspective

Shavneet Sharma, Gurmeet Singh, and Asheefa Shaheen Aiyub

Year of publication:	2020
Authors:	Sharma, Shavneet ; Singh, Gurmeet ; Aiyub, Asheefa Shaheen
Subject:	Customer engagement \| customer loyalty \| customer satisfaction \| Fiji \| SME \| structural equation modeling \| KMU \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Social Web \| Social web \| Strukturgleichungsmodell \| Structural equation model \| Fidschi \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Online-Marketing \| Internet marketing

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