User attitude towards mobile payment : a new purchasing application from Turkey
Gökhan Aydın, Şebnem Burnaz
| Year of publication: |
July-December 2016
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|---|---|
| Authors: | Aydın, Gökhan ; Burnaz, Şebnem |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 25.2016, 3/4, p. 115-129
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| Subject: | Mobile marketing | mobile payment | mobile wallet | innovativeness | technology acceptance | Elektronisches Zahlungsmittel | Electronic payment | Mobile Business | Mobile business | Türkei | Turkey | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobiltelefon | Mobile phone | Bargeldloser Zahlungsverkehr | Noncash payments |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633944