User behavior in second life : an empirical analysis and its implications for marketing practice
Kathrin Jung ; Manfred Kirchgeorg. HHL, Leipzig Graduate School of Management
| Year of publication: |
2007
|
|---|---|
| Authors: | Jung, Kathrin ; Kirchgeorg, Manfred |
| Institutions: | Handelshochschule Leipzig (contributor) |
| Publisher: |
Leipzig : HHL, Leipzig Graduate School of Management; Lehrstuhl Marketingmanagement |
| Subject: | Virtuelle Realität | Virtual reality | Social Web | Social web | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Second Life | Marketing |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 36 S. |
|---|---|
| Series: | Arbeitspapier / HHL, Leipzig Graduate School of Management. - Leipzig, ZDB-ID 1383050-8. - Vol. 80 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013420398