User-centric behavioral tracking : lessons from three case studies with do-it-yourself computational pipelines
Alvin Zhou, Danaë Metaxa, Young Mie Kim, and Kokil Jaidka
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhou, Alvin ; Metaxa, Danaë ; Kim, Young Mie ; Jaidka, Kokil |
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2024.2403613 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194443